Durability wasn’t marketed—it was assumed.
## The Shift Toward Disposable Design
Over time, priorities changed.
Mass production, fast innovation, and consumer demand for novelty reshaped how things were made. Speed replaced patience. Cost replaced quality. Replacement replaced repair.
Fixtures that once lasted decades were redesigned to last just long enough.
The result?
* Faster cycles of waste
* Less emotional attachment to objects
* Spaces that feel temporary rather than rooted
In this context, enduring durability began to feel exceptional rather than normal.