At the Tri-County Auto Salvage Auction in Columbus, Ohio, Isaac Heartwell raised his hand and bought 17 cars nobody wanted, all of them for $2,500. Laughter swept the room. The loudest came from Giselle Vance, CEO of Heartline Motors, standing near the press section with a smile sharp as cut glass.
“You just bought $2,500 worth of scrap metal,” she said, loud enough for everyone to hear. “Hope you kept the number for the nearest junkyard.” A phone camera caught every second of it.
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