The show starred none other than Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett.
And Erika, the new CEO of the organization and wife to Charlie, has since responded, taking to X to share a clip of a montage of her late husband, alongside branding the alternate show ‘so incredible’ and reflecting on what Charlie would’ve thought of it too.Erika shared a 52-second video montage dedicated to her late husband, the right-wing commentator shot dead at an event organized by Turning Point USA which took place at Utah Valley University in September 2025.
A 22-year-old named Tyler Robinson is charged with seven criminal counts in the shooting death of Kirk and appeared in a pre-trial hearing last week.
Erika’s video shows various videos from Charlie’s life, including footage from their wedding and clips of him speaking at events, the montage featuring a voice over by her late husband himself.
« Thank you to the millions that tuned in. I’m so proud of our entire team, staff, and the artists who believed in the vision and mission @KidRock @brantleygilbert @leebrice @GabbyBarrett. »
She added: « It’s okay to love Jesus and your country. Ultimately, this is what it’s all about, making Heaven crowded.…I love you Charlie baby, this is all for you. »
However, not all social media users shared the same enthusiasm for the alternate show.
Shortly after ‘The All American Halftime Show’ went live on YouTube at 8pm ET, people flocked online to weigh in.Another X user wrote: « How was it? I was watching the Super Bowl. »
« The alternative show drew roughly 4 percent as many viewers as the Super Bowl halftime broadcast. Cute! » another claimed.
And a fourth shared a GIF of Homer Simpson pouring bleach in his eyes, adding: « I would rather do this. »
