The image above shows a simple question that has sparked a lot of memories online. A woman asks if anyone else remembers a diet soda called Tab. Her husband says she is wrong, implying that the drink never existed. But for millions of people who grew up in the 1960s, 1970s, and 1980s, Tab was a very real and very popular part of daily life.
Tab was the first diet cola produced by The Coca-Cola Company. It was introduced in 1963. At the time, it was marketed as a drink for people who wanted to watch their weight without giving up the taste of cola. The name “Tab” was chosen to help consumers remember to keep track of their calories. The slogan was “How can a drink this good be only one calorie?”
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