It was a cool Monday morning when Jordan Ellis, the owner of Ellis Eats Diner, stepped out of his black SUV wearing jeans, a faded hoodie, and a knit cap pulled low over his forehead. Normally dressed in tailored suits and expensive shoes, today he looked like an average middle-aged man, maybe even homeless to some. But this was exactly what he wanted.
Jordan was a self-made millionaire. His diner had grown from a single food truck to a citywide chain over 10 years. But lately, customer complaints had started trickling in—slow service, rude staff, and even rumors of mistreatment. Reviews online had turned from glowing five-stars to bitter rants.
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